Since its commercialization in 1995, Internet continues to expand and evolve into a platform of online knowledge, information, entertainment and socialization. Nielsen Online, a marketing firm, reported that in 2012 there is an average number of 7 billion of Internet users around the world with almost half of it coming from Asia. Internet refers to a “network of networks” which contains private and public networks such that of educational, business and government institutions connected to an array of electronic and wireless technologies.
One key feature of this networking platform is its Internet applications. Simply put, these internet applications are dynamic, interactive services which enable the users to do tasks through the use of internet. These can be divided into two forms: client-based or server-based. Regardless of its type, these programs, particularly the Rich Internet Applications (RIAs) have helped people and institutions like businesses to strengthen their position in the consumer market.
What is an RIA?
A rich Internet application is a program that has similar features and functionalities like that of a desktop application. The difference between the two is that the RIA’s interface typically works using a web browser or other runtime applications. Users have the option to download these applications and use them according to their will. Data can be saved on your own computers or through a remote server.
Many businesses are more inclined than ever to use RIAs in their operations. Rich Internet applications enable these companies to create an engaging, interactive kind of user experience for its customers and even its potential ones. Given the surge of people becoming more Internet-literate, more and more businesses aim to attract these people to their product offerings by using RIAs.
Here are the features RIAs have which make them increasingly viable to the private and public sector alike.
- 1. It Is Flexible.
Since these rich Internet applications are lightweight and are small by nature in comparison to its desktop counterparts., it is very easy for the user to downloaded and installed in a convenient and fast manner.
Furthermore, the application is also separated from the electronic device or platform where it used. Such separation makes it comparatively cheaper for the businesses to operate since desktop applications entail a lot of operating costs.
- 2. It Is Consistent.
RIA’s user interface is consistent in such a way that it can be controlled on whatever kind of operating system is used.
- 3. It Is Dynamic.
Another wonderful feature RIA has is its capacity to make complex processes simpler. This, in effect, enables you to perform tasks faster and more efficiently compared to the Web applications we were used to using. RIA’s easy interface, therefore, improves your business’ engagement with your customers.